“85%
of surfers flee a website because of poor design.”
—
Newsweek
“Ecommerce
sites lose almost half of their potential sales because users cannot
use the site.”
— Jakob Nielsen
"Go
Texan" sites "GO TEXAN is the Texas Department
of Agriculture’s unified initiative to help shoppers spot
Texas products at a glance." Conduit is pleased to have
produced several of these sites for our home state.
relationship-oriented
sites Relationship-oriented sites are truly
interactive, encouraging audience members to interact with each
other, as well as the company itself. Community sites and some
highly effective ecommerce sites work hard to cultivate a relationship
with, and between, their audience.
transaction-oriented
sites Most ecommerce sites function
as online equivalents of a brick-and-mortar store. They have
shopping carts and are equipped to take orders. The trick is
to emulate the offline shopping experience so that users feel
at home, while exploiting the extra convenience and functionality
the web can provide.
information-oriented
sites Also called brochure-ware sites,
these informational sites function as online brochures.
webvertisements
These consist of smaller site-promotions,
splash pages, email ads, and banners of all kinds. Webvertisements
offer great support to an ecommerce site or other online presence.
