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Local
Marketing Firm Selected to Create Time Warner Publishing's iPublish
Web Site
AUSTIN,
Texas (December 4, 2000) — Conduit Interactive, an award-winning
full-service marketing firm, announced today that they have been
selected by Blue Barn Interactive to design Time Warner's flagship
online publishing web site, iPublish (www.ipublish.com), which will
launch late in the first quarter 2001.
iPublish
is a ground-breaking online community designed to unite readers,
authors and editors. The web site will explore new avenues for the
production, distribution and sale of fiction and non-fiction material
created specifically for the Internet.
Conduit
was selected from many top-level marketing firms across the country
to design the front-end interface for the web site. Blue Barn Interactive,
a leading new media firm that designed the iPublish infrastructure,
is performing and managing the web site implementation.
"Conduit
provides its customers with top-notch Internet design and marketing
services," said Christine Robison, president and founder of Conduit
Interactive. "We are excited to work with such talented organizations
as Blue Barn and Time Warner who share our goal of excellence."
iPublish
will consist of three channels: iRead, iWrite and iLearn, which
will be distinguished from each other by unique illustrations and
tones designed by Conduit Interactive. iRead will showcase published
works and serve as a launchpad for distribution to a growing number
of online outlets. iWrite, will serve as the publishing engine of
iPublish, enabling reader-members to submit new works. iLearn will
be a forum for Time Warner's best-selling authors and in-house experts
to share their knowledge with the site's users.
"We
believe that an established publishing house can make a bold leap
and succeed in the wide-open space of the Internet," said Laurence
J. Kirshbaum, chairman and CEO of Time Warner Trade Publishing.
About
Blue Barn Interactive
Blue Barn Interactive, based in New York City, is the leading new
media firm specializing in building and managing successful virtual
communities and content sites. Blue Barn was founded in 1996 by
Joshua Sinel and Marcy Kaye to meet the growing need for outsourced
building, management and hosting services for virtual communities.
Clients include Children's Television Workshop, Hearst New Media
& Technology, IBM, Martha Stewart Living, MetLife, N2K, Time Warner
Trade Publishing, the New York Times, USTA and Yahoo!
About
Time Warner Trade Publishing
Time Warner Trade Publishing imprints include Little, Brown and
Company, Warner Books, Little, Brown Children's Books, Bulfinch
Press and Time Warner AudioBooks. Laurence J. Kirshbaum is the company's
chairman and Maureen Mahon Egen is its president. In 1999, Time
Warner Trade Publishing placed 36 books on the New York Times bestseller
lists.
About
Conduit Interactive
Guiding success in the information age, Conduit Interactive is an
award-winning full-service marketing firm specializing in print
and web design, back-end programming, copywriting, ecommerce solutions,
usability consulting and full-service marketing services. With offices
in Austin, Texas, and New York City, Conduit's clients are start-ups
and large corporations including Computer Sciences Corporation,
Office.com and Time Warner Books.
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